scary/amusing/funny/disturbing promo from DDB of new zealand! this ad is for durex performa condom which helps men last longer in bed (the fact that it contains benzocaine, a mild anaesthetic, is supposed to help, whatever). now to highlight the product's benefit they distributed limited edition pillowcases alongside performa condoms at new zealand's biggest annual sex expo aptly called erotica. as a result the durex booth was flooded with buyers! increasing sales by 28%. the pillowcases proved to be a hit with the guys (sickos i may say) that hundreds more were printed and sold in d.vice sex stores as extension of the promotion.
can you imagine????????????
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